FREE BEGINNER'S GUIDE
AI, made simple
One bit at a time.
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What's inside
Short chapters covering the essentials, practical uses and common pitfalls.
A few of the bits you'll find
1
Start wherever you are
AI is still evolving, and you don’t need technical experience to begin using it.
2
The EASE method
Four steps for getting more useful answers: Explain the context, Ask clearly, choose the Style, then Edit the result
3
When to trust it
How to recognise unreliable answers, check important information and decide when AI is the right tool.
4
Everyday wins
Practical ways to use AI today, from improving an email to planning a trip, with prompts you can adapt.
You’ll also find chapters on creating images, using voice and photos with AI, and understanding common terminology.
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AI is easier to understand than it sounds
AI is often explained in a way that makes it seem more complicated than it needs to be. We focus on the useful parts and explain them clearly.
You’ve heard plenty about AI but would like a clearer explanation.
You prefer practical guidance to technical detail.
You want to understand what matters without following every new development.
Think of AI as a capable assistant that works best with clear instructions. Learning how to describe what you need can make its answers far more useful. We’ll show you how, one step at a time, with help from our famously unhurried mascot.
Then, one email a week
After the guide
One useful AI story and one practical idea each week.
One bit of news
A useful AI story, with the important details clearly explained.
One handy thing
A practical tool, prompt or technique to try.
Five minute read
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A straightforward, practical place to begin.
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